Handler

On TikTok - August 31 - September 6

The breakouts of August 31 - September 6.

Every app-maker TikTok breakout we scored that week - each one beat its own account's baseline. Grouped by industry; tap any to see the full breakdown.

Games

See all six ->
An app-demo hook you can use to promote a mobile game - it opens on a fake app store listing with an excited reaction, switches to high-quality gameplay, and teaches users how to download it.23× outlier
136K views
Games·App Demo

An app-demo hook you can use to promote a mobile game - it opens on a fake app store listing with an excited reaction, switches to high-quality gameplay, and teaches users how to download it.

A bait and switch hook you can use to grow a mobile game - open on a fake App Store download, show raw gameplay, and gate the link behind easy engagement steps.15× outlier
198K views
Games·App Demo

A bait and switch hook you can use to grow a mobile game - open on a fake App Store download, show raw gameplay, and gate the link behind easy engagement steps.

A fake-install overlay hook you can use to grow a mobile game - it overlays an interactive-looking installation prompt on high-end gameplay before transitioning to a step-by-step download tutorial.14× outlier
254K views
Games·Silent UGC

A fake-install overlay hook you can use to grow a mobile game - it overlays an interactive-looking installation prompt on high-end gameplay before transitioning to a step-by-step download tutorial.

A silent 7-second makeup hook you can use to market a mobile game - showing a bizarre beauty routine while text tells them their boredom is from not playing.46949× outlier
12M views
Games·Silent UGC

A silent 7-second makeup hook you can use to market a mobile game - showing a bizarre beauty routine while text tells them their boredom is from not playing.

An over-the-shoulder UGC format you can use to promote a mobile game - filming a player's tense voice-controlled puzzle guesses in real-time until they solve it.13394× outlier
5.3M views
Games·App Demo

An over-the-shoulder UGC format you can use to promote a mobile game - filming a player's tense voice-controlled puzzle guesses in real-time until they solve it.

A bait-and-switch relationship prank you can use to market a mobile game - luring your partner home with a fake household emergency only to reveal you just wanted to play.10661× outlier
7.2M views
Games·App Demo

A bait-and-switch relationship prank you can use to market a mobile game - luring your partner home with a fake household emergency only to reveal you just wanted to play.

Finance

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A text-heavy bait hook you can use to promote a finance app - it opens on a shocking debt confession, asks for extreme saving hacks, and pushes the app in the caption.961× outlier
462K views
Finance·Text-Heavy

A text-heavy bait hook you can use to promote a finance app - it opens on a shocking debt confession, asks for extreme saving hacks, and pushes the app in the caption.

A lifestyle aspiration hook you can use to grow a finance app - it opens on a POV mansion tour with a controversial 'old money' text overlay to spark high-retention debate.171× outlier
4.4M views
Finance·Silent UGC

A lifestyle aspiration hook you can use to grow a finance app - it opens on a POV mansion tour with a controversial 'old money' text overlay to spark high-retention debate.

A vulnerability confession hook you can use to promote a finance app - it pairs mundane footage with a stressed text overlay questioning if their teen's savings are too low.165× outlier
394K views
Finance·Silent UGC

A vulnerability confession hook you can use to promote a finance app - it pairs mundane footage with a stressed text overlay questioning if their teen's savings are too low.

A self-deprecating meme hook you can use to market a finance app - it overlays a dramatic text joke about losing fractional stock shares over a crying pop-culture character.28× outlier
102K views
Finance·Text-Heavy

A self-deprecating meme hook you can use to market a finance app - it overlays a dramatic text joke about losing fractional stock shares over a crying pop-culture character.

A lifestyle vlog silent UGC format you can use to market a finance app - it hooks with a luxury routine before showing how to copy trades.27× outlier
101K views
Finance·Silent UGC

A lifestyle vlog silent UGC format you can use to market a finance app - it hooks with a luxury routine before showing how to copy trades.

A side-by-side comparison hook you can use to grow a finance app - contrasting a couple's checking and investment balances via text overlays in an 8-second silent slideshow.× outlier
862K views
Finance·Silent UGC

A side-by-side comparison hook you can use to grow a finance app - contrasting a couple's checking and investment balances via text overlays in an 8-second silent slideshow.

Health & Fitness

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A silent POV hook you can use to market a health & fitness app - showing a creator suddenly stopping mid-meal, wrapping up their sandwich, and highlighting instant satiety.7194× outlier
3.7M views
Health & Fitness·Silent UGC

A silent POV hook you can use to market a health & fitness app - showing a creator suddenly stopping mid-meal, wrapping up their sandwich, and highlighting instant satiety.

A relatable behavioral hook you can use to promote a health & fitness app - it captures a silent struggle with portion control before dropping a cost-saving price point.1593× outlier
658K views
Health & Fitness·Silent UGC

A relatable behavioral hook you can use to promote a health & fitness app - it captures a silent struggle with portion control before dropping a cost-saving price point.

A behavioral POV hook you can use to market a health & fitness app - it captures a hyper-specific user vulnerability with raw footage of binge-eating the day before a medication dose.1155× outlier
710K views
Health & Fitness·Silent UGC

A behavioral POV hook you can use to market a health & fitness app - it captures a hyper-specific user vulnerability with raw footage of binge-eating the day before a medication dose.

A silent UGC hook you can use to market a health & fitness app - editing clips of a baby sleeping peacefully in various locations next to a counting-down text overlay of problems.1121× outlier
1.5M views
Health & Fitness·Silent UGC

A silent UGC hook you can use to market a health & fitness app - editing clips of a baby sleeping peacefully in various locations next to a counting-down text overlay of problems.

A silent UGC text-overlay hook you can use to market a health & fitness app - it opens on a relatable cheat-meal shot while countering food guilt with pricing info.1091× outlier
568K views
Health & Fitness·Silent UGC

A silent UGC text-overlay hook you can use to market a health & fitness app - it opens on a relatable cheat-meal shot while countering food guilt with pricing info.

A comparison-style talking-head hook you can use to promote a health & fitness app - contrasting boring, generic competitor features against your app's fun, hyper-specific cultural references.414× outlier
656K views
Health & Fitness·Talking Head

A comparison-style talking-head hook you can use to promote a health & fitness app - contrasting boring, generic competitor features against your app's fun, hyper-specific cultural references.

Education

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A split-screen translation hook you can use to grow an education app - a creator asks how to translate simple words, triggers an aggressively loud in-app voiceover, and builds to a complex tongue-twister payoff.2131× outlier
7.6M views
Education·App Demo

A split-screen translation hook you can use to grow an education app - a creator asks how to translate simple words, triggers an aggressively loud in-app voiceover, and builds to a complex tongue-twister payoff.

A relatable struggle hook you can use to market an education app - a student shares her exam-prep anxiety, introduces a roommate's tip, and shows the interactive study tool in action.1600× outlier
1.8M views
Education·Talking Head

A relatable struggle hook you can use to market an education app - a student shares her exam-prep anxiety, introduces a roommate's tip, and shows the interactive study tool in action.

A product-feature hook you can use to promote an education app - it starts with a physical hack, reveals a hidden digital tool, and demonstrates note-scanning and flashcard generation.985× outlier
1.4M views
Education·Talking Head

A product-feature hook you can use to promote an education app - it starts with a physical hack, reveals a hidden digital tool, and demonstrates note-scanning and flashcard generation.

A interactive hand-holding hook you can use to promote an education app - the creator makes a physical pact with the viewer before demonstrating an automated study tool.660× outlier
883K views
Education·Talking Head

A interactive hand-holding hook you can use to promote an education app - the creator makes a physical pact with the viewer before demonstrating an automated study tool.

A listicle talking-head hook you can use to promote an education app - it delivers rapid-fire study tips before sliding the product in as a natural solution for active recall.621× outlier
689K views
Education·Talking Head

A listicle talking-head hook you can use to promote an education app - it delivers rapid-fire study tips before sliding the product in as a natural solution for active recall.

A suggestive conversation hook you can use to promote an education app - a user interacts with a cheeky AI voice that turns an innocent activity into a series of double entendres.488× outlier
1.6M views
Education·App Demo

A suggestive conversation hook you can use to promote an education app - a user interacts with a cheeky AI voice that turns an innocent activity into a series of double entendres.

Entertainment

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A comparison objection hook you can use to promote an entertainment app - it frames the product as a nostalgic, money-saving alternative to premium streaming while demonstrating hands-on customization.300× outlier
301K views
Entertainment·App Demo

A comparison objection hook you can use to promote an entertainment app - it frames the product as a nostalgic, money-saving alternative to premium streaming while demonstrating hands-on customization.

A trend-jacking hook you can use to market an entertainment app - it baits the audience with Formula One culture before revealing a personalized, music-based driver match result.220× outlier
307K views
Entertainment·App Demo

A trend-jacking hook you can use to market an entertainment app - it baits the audience with Formula One culture before revealing a personalized, music-based driver match result.

An aesthetic app-demo hook you can use to promote an entertainment app - it pits a nostalgic iPod interface against Spotify while showing quick, satisfying color-customization steps.128× outlier
122K views
Entertainment·App Demo

An aesthetic app-demo hook you can use to promote an entertainment app - it pits a nostalgic iPod interface against Spotify while showing quick, satisfying color-customization steps.

A reaction-to-demo hook you can use to market an entertainment app - it starts with a shocked face stating a relatable problem, then cuts directly to a step-by-step UI walkthrough.115× outlier
163K views
Entertainment·App Demo

A reaction-to-demo hook you can use to market an entertainment app - it starts with a shocked face stating a relatable problem, then cuts directly to a step-by-step UI walkthrough.

A misdirection hook you can use to promote an entertainment app - it attributes a custom feature to a major competitor before revealing your app's shareable dashboard result.97× outlier
177K views
Entertainment·App Demo

A misdirection hook you can use to promote an entertainment app - it attributes a custom feature to a major competitor before revealing your app's shareable dashboard result.

A celebrity bait-and-switch hook you can use to promote an entertainment app - it promises an exclusive artist quiz from a major platform before showing your app's personalized result card.75× outlier
131K views
Entertainment·App Demo

A celebrity bait-and-switch hook you can use to promote an entertainment app - it promises an exclusive artist quiz from a major platform before showing your app's personalized result card.

Lifestyle

See all six ->
A green-screen talking-head hook you can use to promote a lifestyle app - it grabs tired parents with an urgent call-out, showcases key features, and highlights its free pricing model.28010× outlier
3.5M views
Lifestyle·Talking Head

A green-screen talking-head hook you can use to promote a lifestyle app - it grabs tired parents with an urgent call-out, showcases key features, and highlights its free pricing model.

A high-emotion UGC hook you can use to market a lifestyle app - it opens with adorable, scroll-stopping baby footage before transitioning seamlessly into a screen-recorded walk-through of the utility.2223× outlier
2.1M views
Lifestyle·App Demo

A high-emotion UGC hook you can use to market a lifestyle app - it opens with adorable, scroll-stopping baby footage before transitioning seamlessly into a screen-recorded walk-through of the utility.

A platform-crossover hook you can use to grow a lifestyle app - it pairs expressive, beat-matched reactions with text claiming three massive tech giants collaborated on a single product.1310× outlier
1.9M views
Lifestyle·Silent UGC

A platform-crossover hook you can use to grow a lifestyle app - it pairs expressive, beat-matched reactions with text claiming three massive tech giants collaborated on a single product.

A high-status aesthetic trend you can use to market a lifestyle app - it opens with a sharp sunglasses-on beat transition before launching into a stylized, repeating hand choreography.542× outlier
5.4M views
Lifestyle·Other

A high-status aesthetic trend you can use to market a lifestyle app - it opens with a sharp sunglasses-on beat transition before launching into a stylized, repeating hand choreography.

A dual-screen app demo you can use to market a lifestyle app - showing a drawing on one phone instantly updating a widget on the other in real time.439× outlier
270K views
Lifestyle·App Demo

A dual-screen app demo you can use to market a lifestyle app - showing a drawing on one phone instantly updating a widget on the other in real time.

A controversial hot-take hook you can use to promote a lifestyle app - state a contrarian relationship opinion over silent UGC, then reveal the lock screen widget that keeps couples connected.349× outlier
593K views
Lifestyle·Silent UGC

A controversial hot-take hook you can use to promote a lifestyle app - state a contrarian relationship opinion over silent UGC, then reveal the lock screen widget that keeps couples connected.

B2B

See all six ->
A regret-based reaction hook you can use to promote a B2B app - it opens on dramatized shock before walking through a step-by-step laptop screen demonstration of automated website generation.215× outlier
415K views
B2B·App Demo

A regret-based reaction hook you can use to promote a B2B app - it opens on dramatized shock before walking through a step-by-step laptop screen demonstration of automated website generation.

A problem-solution workflow demo you can use to market a B2B app - hook with email overload, then rapid-fire demonstrate five AI features solving daily desk tasks.13× outlier
165K views
B2B·Talking Head

A problem-solution workflow demo you can use to market a B2B app - hook with email overload, then rapid-fire demonstrate five AI features solving daily desk tasks.

A silent 6-second aesthetic hook you can use to sell a B2B app - flashing gatekeeping text telling viewers to run and download it before it goes mainstream.37561× outlier
9.2M views
B2B·Silent UGC

A silent 6-second aesthetic hook you can use to sell a B2B app - flashing gatekeeping text telling viewers to run and download it before it goes mainstream.

An 'I just found out' hook you can use to sell a B2B app - kicking off with a rapid-fire pitch before showing over-the-shoulder iPad footage of the interface.36752× outlier
62M views
B2B·Talking Head

An 'I just found out' hook you can use to sell a B2B app - kicking off with a rapid-fire pitch before showing over-the-shoulder iPad footage of the interface.

A lookalike transition hook you can use to sell a B2B app - pivoting a "connection between me and him" joke into a screen-recorded API demo ending with a comment-to-DM call.16677× outlier
7.8M views
B2B·Talking Head

A lookalike transition hook you can use to sell a B2B app - pivoting a "connection between me and him" joke into a screen-recorded API demo ending with a comment-to-DM call.

A silent 8-second subway aesthetic clip you can use to market a B2B app - overlaying simple tool-promoting text over a stylish creator with a fast-moving train behind them.7192× outlier
5.3M views
B2B·Silent UGC

A silent 8-second subway aesthetic clip you can use to market a B2B app - overlaying simple tool-promoting text over a stylish creator with a fast-moving train behind them.

Other

See all six ->
A real-life stunt hook you can use to market a dating app - it starts with a relatable text-overlay scenario and pans to a giant profile projected at a wedding.1258× outlier
510K views
Other·Silent UGC

A real-life stunt hook you can use to market a dating app - it starts with a relatable text-overlay scenario and pans to a giant profile projected at a wedding.

A contrast-driven comparison hook you can use to market a pregnancy tracking app - it pivots from joyful baby-holding footage to a stark, heartbreaking shot emphasizing the consequences of not tracking.436× outlier
2.3M views
Other·Silent UGC

A contrast-driven comparison hook you can use to market a pregnancy tracking app - it pivots from joyful baby-holding footage to a stark, heartbreaking shot emphasizing the consequences of not tracking.

An AI-generated prank format you can use to market an AI image generator app - showcasing a fake photo creation process followed by a highly relatable dad text exchange.53× outlier
311K views
Other·App Demo

An AI-generated prank format you can use to market an AI image generator app - showcasing a fake photo creation process followed by a highly relatable dad text exchange.

A text-prank story hook you can use to market an AI photo generator app - it hooks with a concrete-ruining accident, displays the prompt UI, and plays out via text reaction.24× outlier
173K views
Other·App Demo

A text-prank story hook you can use to market an AI photo generator app - it hooks with a concrete-ruining accident, displays the prompt UI, and plays out via text reaction.

A dramatic family skit hook you can use to market a dating investigator app - opening on a tense baby-name brainstorming session before exposing a cheating partner with in-app proof.16× outlier
186K views
Other·Talking Head

A dramatic family skit hook you can use to market a dating investigator app - opening on a tense baby-name brainstorming session before exposing a cheating partner with in-app proof.

A talking-head demo you can use to market an AI creative app - it opens with a hook about an unreal tool, shows desktop generations, and validates ease of use.15× outlier
269K views
Other·Talking Head

A talking-head demo you can use to market an AI creative app - it opens with a hook about an unreal tool, shows desktop generations, and validates ease of use.

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