“A silent UGC hook you can use to market a health & fitness app - editing clips of a baby sleeping peacefully in various locations next to a counting-down text overlay of problems.”

Handler logged this silent ugc post at 1.5M views, a jump of 1116x over the account's median. The Outlier score is exactly that jump, and with 1.3K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (1.9% weighted). It promotes A baby sleep-tracking and schedule app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 23K likes, 79 comments, 565 shares, and 729 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 1.5M views run about 6.6x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 12% of the 871 health & fitness outliers we currently track. Its Pull score sits in the top 83% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 29% of recent health & fitness outliers in the library.