“A retail discovery hook you can use to promote a lifestyle app - open on a disbelief face about a grocery chain, then walk through an interactive setup flow generating budget meals.”

Handler logged this app demo post at 11M views, a jump of 4644x over the account's median. The Outlier score is exactly that jump, and with 2.3K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (9.5% weighted). It promotes Potto meal planning app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 300K likes, 465 comments, 56K shares, and 117K saves - the raw engagement Handler reads to place the post in its niche.

Its 11M views run about 32x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 6% of the 1607 lifestyle outliers we currently track. Its Pull score sits in the top 60% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. App Demo makes up 32% of recent lifestyle outliers in the library.