“A trivia challenge hook you can use to market an education app - run a rapid five-question quiz, plug app gameplay as remedial training before question five, and close on a download CTA.”

Handler logged this talking head post at 3.1M views, a jump of 5910x over the account's median. The Outlier score is exactly that jump, and with 525 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (1.3% weighted). It promotes Elevate brain training app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 30K likes, 648 comments, 474 shares, and 1.6K saves - the raw engagement Handler reads to place the post in its niche.

Its 3.1M views run about 23x the median of recent education outliers in the library. That reach multiple ranks in the top 2% of the 815 education outliers we currently track. Its Pull score sits in the top 98% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Talking Head makes up 27% of recent education outliers in the library.