“A 7-second transition hook you can use to market an education app - flopping on a bed, opening a laptop, and promising an absolute baddie resume before university.”

1.9M views on a silent ugc post, 2075x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 916 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (32.5% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is An online education platform. Reach gets a post seen; Pull is the read on whether it landed.

Underneath the two scores sit the actual counts - 303K likes, 412 comments, 5K shares, and 74K saves - the raw engagement Handler reads to place the post in its niche.

Its 1.9M views run about 14x the median of recent education outliers in the library. That reach multiple ranks in the top 5% of the 800 education outliers we currently track. Its Pull score sits in the top 18% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 24% of recent education outliers in the library.