“A two-slide bait-and-switch slideshow you can use to promote a health & fitness app - pairing a sad car-selfie hook with a muscle-progress heatmap screenshot on slide two.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 7855x - 42M views where a normal post on the account lands near 5.4K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A workout-tracking app. Pull came in at 2/5, 1.2% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 395K likes, 1.1K comments, 3.3K shares, and 21K saves - the raw engagement Handler reads to place the post in its niche.

Its 42M views run about 195x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 2% of the 942 health & fitness outliers we currently track. Its Pull score sits in the top 90% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.