“A informational slideshow hook you can use to promote a health & fitness app - it shares highly specific baby feeding cheat sheets before introducing the tracking app in the final slide.”

This slideshow TikTok post pulled 1.3M views, about 106x what the account normally does (a typical post on the same account lands near 12K views). Handler flags that gap as an outlier: the reach came off the post itself, not off the size of the account behind it, which is what makes the structure worth studying.

A 5/5 Pull score tracks the actions that matter after a view - save, share, comment - and weighs them above the like count. Weighted out, that is 9.2%. The app in frame is A baby food tracking and feeding guide app. It is the half of the scoring that says whether viewers did anything, not just whether they watched.

The counts behind those scores: 22K likes, 249 comments, 7.2K shares, and 17K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 1.3M views run about 5.7x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 45% of the 871 health & fitness outliers we currently track. Its Pull score sits in the top 59% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.