“A two-slide comparison hook you can use to market a health & fitness app - stop users with an aspirational physique question then swipe to a disciplined calendar tracking grid.”
4/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Handler logged this slideshow post at 61K views, a jump of 66x over the account's median. The Outlier score is exactly that jump, and with 927 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.
Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (17.2% weighted). It promotes A gym workout tracker app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.
Broken out, the post drew 8.9K likes, 13 comments, 29 shares, and 378 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post is a two-slide silent photo carousel. The first slide opens on a static gym-themed visual paired with a concise text overlay acting as the opening hook. Swiping forward presents the second beat, which transitions from the introductory image to an in-app screenshot of the workout tracking interface. Across both slides, the pacing is static and user-driven. Text overlays sit centered over the imagery to guide the visual shift, while the caption labels the featured workout tracker alongside fitness-related tags. The product interface is displayed directly on the second frame, showcasing specific workout logging screens without audio or video movement.
How this post compares
Its 61K views run about 0.3x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 55% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 35% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
Collections by app niche
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