“A two-slide breakup slideshow you can use to market a health & fitness app - hooking with an emotional selfie before swiping to a data-heavy muscle-map chart.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Handler logged this slideshow post at 15M views, a jump of 2870x over the account's median. The Outlier score is exactly that jump, and with 5.4K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.
Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (1.4% weighted). It promotes A workout tracking app with muscle-map visualizations. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.
By the raw numbers the post logged 182K likes, 398 comments, 1K shares, and 6.5K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens on the first slide of a two-slide photo carousel featuring a text overlay hook centered around fitness routines. With no spoken audio, the pacing is controlled manually across two static visual beats. The first image displays an on-screen prompt setting up a gym scenario. Swiping to the second slide reveals the workout app interface, showing specific features or data on screen. Text overlays guide the transition from the setup on slide one to the app UI demonstration on slide two. The product appears directly in the second slide via screenshot, concluding with the short caption below.
How this post compares
Its 15M views run about 68x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 5% of the 871 health & fitness outliers we currently track. Its Pull score sits in the top 87% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
Collections by app niche
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