“A two-slide comparison hook you can use to market a health & fitness app - it pairs a social confrontation text slide with a color-coded muscle growth progression screenshot.”

This slideshow TikTok post pulled 158K views - 22× what the account typically does (~7.2K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 2/5 (2.9% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A workout tracking app.