“A two-slide comparison you can use to promote a health & fitness app - pairing an aspirational physique hook on slide one with a grid of workout logs on slide two.”
2/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
An outlier is a post that beats the account's own baseline, and this slideshow one did by 20x - 15K views where a normal post on the account lands near 755. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.
The product behind the post is Hevy workout tracker app. Pull came in at 5/5, 19.6% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.
The counts behind those scores: 2.6K likes, 11 comments, 8 shares, and 86 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post is a two-slide photo carousel formatted without spoken audio. The first slide opens the sequence with a still image and an on-screen text overlay acting as the visual hook. The post contains two distinct beats, transitioning from the initial setup frame directly to a second visual slide. Text overlays sit directly on the media to convey context without motion. The gym workout tracker product appears within the visual frames of the slides and is also tagged directly in the written caption alongside several fitness-related hashtags. The presentation maintains a self-paced slideshow structure consisting entirely of static graphics and text.
How this post compares
Its 15K views run about 0.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 76% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 29% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
Collections by app niche
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Same Slideshow format
Another Workout Tracking outlier
Another Workout Tracking outlier
Another Workout Tracking outlier
Text-Heavy in Health & Fitness
Silent UGC in Health & Fitness
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