“A high-utility parenting slideshow you can use to market a health & fitness app - it hooks with early feeding rules, provides highly shareable infant nutrition slides, and pitches the tracker as the ultimate safety net.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 124x - 298K views where a normal post on the account lands near 2.4K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A baby food tracking and baby-led weaning app. Pull came in at 5/5, 22.5% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 8.4K likes, 57 comments, 4.1K shares, and 10K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 298K views run about 1.3x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 42% of the 1055 health & fitness outliers we currently track. Its Pull score sits in the top 23% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow makes up 31% of recent health & fitness outliers in the library.