“A two-slide slideshow you can use to market a health & fitness app - pairing a casual text gym invite with a high-flex grid displaying a multi-year workout streak.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Running 745x the account's own baseline, this post reached 635K views against the 852 a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.
A habit-tracking or gym-workout logging app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 13.4% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.
Broken out, the post drew 73K likes, 158 comments, 764 shares, and 2.2K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens as a two-slide image sequence centered on gym workouts. The first slide presents an initial visual frame with an on-screen text overlay serving as the hook. The post moves through two discrete beats, with pacing determined entirely by manual slide progression. The second slide displays a follow-up image paired with secondary text overlay to complete the fitness comparison or tip. With no spoken audio present, the information is carried exclusively through visual text graphics and still photos. The caption includes only a sequence of workout-related hashtags without additional descriptive copy.
How this post compares
Its 635K views run about 2.8x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 16% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 45% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
Collections by app niche
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Another Workout Tracking outlier
Another Workout Tracking outlier
Another Workout Tracking outlier
Another Workout Tracking outlier
Another Workout Tracking outlier
Another Workout Tracking outlier
Same Slideshow format
Same Slideshow format
Same Slideshow format
Same Slideshow format
A similar 1273x outlier
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