“A heartbreak-hook slideshow you can use to sell a health & fitness app - transitioning from an emotional question to a gamified muscle-group chart showing elite progress.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 3823x - 42M views where a normal post on the account lands near 11K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A workout and strength tracking app. Pull came in at 2/5, 2.0% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 638K likes, 1.4K comments, 4.6K shares, and 41K saves - the raw engagement Handler reads to place the post in its niche.

Its 42M views run about 184x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 4% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 82% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.