“A relatable symptom-checklist slideshow you can use to market a health & fitness app - it opens with anxiety signs depicted by simple animations, transitioning to an in-app tool reveal.”

This slideshow TikTok post pulled 570K views - 1× what the account typically does (~570K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (14.5% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A mental health and anxiety relief app.