“A relatable symptom-checklist slideshow you can use to market a health & fitness app - it opens with anxiety signs depicted by simple animations, transitioning to an in-app tool reveal.”
1/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Running 6x the account's own baseline, this post reached 570K views against the 95K a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.
A mental health and anxiety relief app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 14.5% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.
Underneath the two scores sit the actual counts - 44K likes, 186 comments, 1.2K shares, and 8.3K saves - the raw engagement Handler reads to place the post in its niche.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post is an eight-slide silent photo carousel that opens with an on-screen text overlay focused on nighttime anxiety. It moves through eight distinct visual beats, each pairing short, centered text lines with still imagery of nighttime routines and quiet room settings. The pacing relies entirely on user swiping through each frame without spoken audio. The Huggers app appears toward the final slides of the sequence, displayed on screen alongside explanatory text overlays that introduce its interface, while the accompanying caption explicitly names the application and provides topic tags.
How this post compares
Its 570K views run about 2.5x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 97% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 42% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
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Want to dupe these outliers for your own app?
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