“A high-emotion text-reveal slideshow you can use to market a health & fitness app - it hooks with a heartbreaking family text before slipping the product notification onto the lock screen.”
1/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
646K views on a slideshow post, 6x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 108K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 5/5 (11.9% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A mental wellbeing and grief support app. Reach gets a post seen; Pull is the read on whether it landed.
Underneath the two scores sit the actual counts - 53K likes, 889 comments, 4.4K shares, and 1.1K saves - the raw engagement Handler reads to place the post in its niche.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens on the first slide of a four-slide image sequence, establishing a narrative premise with on-screen text overlays set against visual imagery. The hook relies on a personal, reflective first-person statement, which carries over into the text-heavy caption. Across four distinct visual beats, the slideshow moves through a quiet, sequential narrative about caring for an aging parent with memory loss. Pacing is self-directed by the viewer swiping through the slides. No spoken audio accompanies the progression. Text remains the primary communicative element across the slides, while no external product, download link, or commercial app interface appears throughout the post.
How this post compares
Its 646K views run about 2.9x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 97% of the 888 health & fitness outliers we currently track. Its Pull score sits in the top 50% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.
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