“A slideshow hook you can use to market a health & fitness app - it opens on an emotional creator before revealing a dramatic text alongside an automated stress push notification.”
1/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Handler logged this slideshow post at 613K views, a jump of 6x over the account's median. The Outlier score is exactly that jump, and with 102K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.
Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (11.5% weighted). It promotes A mental wellness companion app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.
Broken out, the post drew 60K likes, 86 comments, 1.1K shares, and 1.4K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
This two-slide photo carousel opens on the first slide with a still image, accompanied by an in-app text hook established in the post caption describing a dilemma of choosing between items. The post transitions across exactly two beats, moving from the opening slide to a second concluding image. Without spoken audio, the narrative progression relies entirely on the visual shift between the two static frames paired with the written story in the caption text. No digital product or mobile application interface is shown on screen, as the visual content remains focused on physical items and still photography across the two-step sequence.
How this post compares
Its 613K views run about 2.7x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 97% of the 855 health & fitness outliers we currently track. Its Pull score sits in the top 51% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
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