“A listicle slideshow hook you can use to market a health & fitness app - it opens with a physical payoff, shares training tips, and subtly integrates the app as a diet solution.”

21K views on a slideshow post, 19x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.1K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (11.5% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is Chowtracker, a calorie and macro tracking app. Reach gets a post seen; Pull is the read on whether it landed.

By the raw numbers the post logged 1.1K likes, 8 comments, 14 shares, and 290 saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 21K views run about 0.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 77% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 51% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.