“A high-utility slideshow hook you can use to market a health & fitness app - it lists flat-belly foods and naturally plugs a calorie tracker in the final slide.”

This slideshow TikTok post pulled 76K views - 48× what the account typically does (~1.6K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (21.9% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A calorie-tracking app.