“A breakup text slideshow you can use to market a health & fitness app - it hooks with a crying-face selfie, then reveals a tragic text thread overlayed with a native push notification.”

This slideshow TikTok post pulled 982K views - 2× what the account typically does (~491K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (8.2% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: An emotional wellness app.