“A breakup text slideshow you can use to market a health & fitness app - it hooks with a crying-face selfie, then reveals a tragic text thread overlayed with a native push notification.”

This slideshow TikTok post pulled 982K views, about 7x what the account normally does (a typical post on the same account lands near 140K views). Handler flags that gap as an outlier: the reach came off the post itself, not off the size of the account behind it, which is what makes the structure worth studying.

A 5/5 Pull score tracks the actions that matter after a view - save, share, comment - and weighs them above the like count. Weighted out, that is 8.2%. The app in frame is An emotional wellness app. It is the half of the scoring that says whether viewers did anything, not just whether they watched.

By the raw numbers the post logged 46K likes, 202 comments, 1.6K shares, and 6.9K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 982K views run about 4.3x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 92% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 62% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.