“A visual reference guide slideshow you can use to market a health & fitness app - hook parents with solid food cut guides by age, then close on an app tracker CTA.”
3/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Running 34x the account's own baseline, this post reached 21K views against the 624 a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.
A baby-led weaning and solids tracker app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 17.1% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.
Broken out, the post drew 612 likes, 0 comments, 380 shares, and 374 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens on a title slide displaying a text hook about how nine foods change shape as a baby grows. The slideshow progresses through 11 silent image slides, moving across nine distinct food comparison beats. Each subsequent slide shows a specific food item sliced into different portions for sequential age stages. Large text overlays label each food name alongside the corresponding age brackets directly on the screen. The viewer controls the pacing by swiping through the step-by-step visual references. The product branding appears via on-screen packaging references on the concluding slides and within the caption.
How this post compares
Its 21K views run about 0.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 67% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 35% of that same set.
Shares did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
More outlier TikTok posts
Another Baby Led Weaning outlier
Same Slideshow format
Same Slideshow format
Same Slideshow format
Same Slideshow format
Same Slideshow format
Same Slideshow format
Same Slideshow format
Same Slideshow format
Silent UGC in Health & Fitness
Same Slideshow format
App Demo in Health & Fitness
Want to dupe these outliers for your own app?
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