“An educational milestone slideshow you can use to market a health & fitness app - it lists baby developmental risks slide by slide before positioning your app as the ultimate safety solution.”

Running 16x the account's own baseline, this post reached 53K views against the 3.3K a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

A baby nutrition and weaning tracker app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 11.9% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

By the raw numbers the post logged 1.2K likes, 12 comments, 702 shares, and 564 saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 53K views run about 0.2x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 80% of the 871 health & fitness outliers we currently track. Its Pull score sits in the top 50% of that same set.

Shares did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.