“A two-slide comparison hook you can use to sell a health & fitness app - contrasting a sarcastic genetic excuse selfie with a multi-year workout consistency calendar.”
2/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
An outlier is a post that beats the account's own baseline, and this slideshow one did by 29x - 179K views where a normal post on the account lands near 6.2K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.
The product behind the post is Stronger workout tracking app. Pull came in at 5/5, 10.0% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.
The counts behind those scores: 16K likes, 16 comments, 41 shares, and 492 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens as a two-slide static image carousel without spoken audio. The first slide presents an initial setup image styled around gym culture, accompanied by on-screen text establishing a workout theme. Swiping to the second slide delivers the payoff, displaying a direct screenshot or visual representation of the workout app interface. The post moves across exactly two beats with user-driven pacing. Large text overlays sit across the images to guide the viewer between the setup and the reveal. The accompanying caption lists short fitness-related hashtags alongside specific tags naming the fitness tracking application shown on screen.
How this post compares
Its 179K views run about 0.8x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 68% of the 942 health & fitness outliers we currently track. Its Pull score sits in the top 57% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.
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