“A humorous physical challenge hook you can use to promote a health & fitness app - showing locked apps, performing pushups in class to unlock them, and instantly opening a game.”

2.6M views on a app demo post, 3292x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 790 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 4/5 (5.1% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A fitness app blocker that unlocks screen time with pushups. Reach gets a post seen; Pull is the read on whether it landed.

The counts behind those scores: 65K likes, 397 comments, 6.5K shares, and 9.9K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 2.6M views run about 11x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 4% of the 849 health & fitness outliers we currently track. Its Pull score sits in the top 72% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.