“A five-slide slideshow you can use to promote a health & fitness app - target a three-day schedule limit, show anatomical workout graphics, then pitch your tracker.”

This slideshow TikTok post pulled 190K views - 85× what the account typically does (~2.2K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (22.0% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A gym workout tracking app.