“A dark humor hook you can use to promote a health & fitness app - it starts with a relatable text overlay about addiction genetics before cutting directly to the clean in-app sobriety tracker.”

110K views on a app demo post, 143x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 768 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (24.3% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A sobriety-tracking app. Reach gets a post seen; Pull is the read on whether it landed.

Broken out, the post drew 19K likes, 13 comments, 263 shares, and 1.6K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 110K views run about 0.5x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 39% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 19% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.