“A POV craving-intervention hook you can use to market a health & fitness app - showing an AI companion talking the user down from a relapse, followed by a quick check-in demo.”

An outlier is a post that beats the account's own baseline, and this app demo one did by 542x - 371K views where a normal post on the account lands near 685. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is An AI-powered sobriety companion app. Pull came in at 1/5, 0.6% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 1.5K likes, 9 comments, 19 shares, and 153 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 371K views run about 1.7x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 19% of the 894 health & fitness outliers we currently track. Its Pull score sits in the top 98% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.