“A three-card transformation slideshow you can use to promote a health & fitness app - swipe from raw breakout photos to clear skin, then reveal a prescription tube.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
This slideshow TikTok post pulled 2.4M views, about 3175x what the account normally does (a typical post on the same account lands near 756 views). Handler flags that gap as an outlier: the reach came off the post itself, not off the size of the account behind it, which is what makes the structure worth studying.
A 2/5 Pull score tracks the actions that matter after a view - save, share, comment - and weighs them above the like count. Weighted out, that is 1.3%. The app in frame is Nolla Acne App. It is the half of the scoring that says whether viewers did anything, not just whether they watched.
Broken out, the post drew 21K likes, 46 comments, 247 shares, and 2.4K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens as a three-slide visual sequence with no spoken audio. The first slide presents an introductory visual hook paired with on-screen text framing a skin issue. The presentation moves across three distinct beats, advancing from the initial problem statement into visual proof and solution imagery across the subsequent slides. On-screen text overlays deliver the core messaging on each frame, while the caption supplies topical skin tags beneath the post. The featured skincare product appears in the later slides, shown directly through product imagery alongside the text context before the sequence ends.
How this post compares
Its 2.4M views run about 11x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 4% of the 894 health & fitness outliers we currently track. Its Pull score sits in the top 88% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.
More outlier TikTok posts
Same Slideshow format
Same Slideshow format
Same Slideshow format
Same Slideshow format
A similar 1821x outlier
Same Slideshow format
Same Slideshow format
Same Slideshow format
Another Health & Fitness outlier
Talking Head in Health & Fitness
A similar 3437x outlier
Another Health & Fitness outlier
Want to dupe these outliers for your own app?
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