“A silent-reaction format you can use to market a lifestyle app - acting out dramatic zodiac breakup humor over intense operatic music before casually revealing the open interface on a bed.”

185K views on a silent ugc post, 138x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.3K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (18.4% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is Moonly. Reach gets a post seen; Pull is the read on whether it landed.

Broken out, the post drew 20K likes, 598 comments, 2.1K shares, and 1.1K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 185K views run about 0.6x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 47% of the 1642 lifestyle outliers we currently track. Its Pull score sits in the top 37% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.