“A roommate POV skit you can use to promote a lifestyle app - using the line "How are you up right now?" as a sleeper scans her boots to silence an alarm.”

Handler logged this silent ugc post at 5.5M views, a jump of 2162x over the account's median. The Outlier score is exactly that jump, and with 2.5K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (23.0% weighted). It promotes Alarmy. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Broken out, the post drew 662K likes, 1.2K comments, 102K shares, and 49K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 5.5M views run about 16x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 10% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 28% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.