“A silent close-up reaction hook you can use to grow a lifestyle app - transitioning from an emotional face to an iOS widget tutorial showing real-time photo updates.”

Handler logged this silent ugc post at 5.3M views, a jump of 17971x over the account's median. The Outlier score is exactly that jump, and with 295 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 4/5 (6.2% weighted). It promotes Couple Joy app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 171K likes, 134 comments, 17K shares, and 22K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 5.3M views run about 16x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 2% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 71% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.