“A listicle slideshow hook you can use to market a health & fitness app - it opens on an aspirational physique shot before nesting the product as step three of five.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 119x - 165K views where a normal post on the account lands near 1.4K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A calorie-tracking app. Pull came in at 5/5, 31.1% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

By the raw numbers the post logged 34K likes, 22 comments, 252 shares, and 4.1K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 165K views run about 0.7x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 43% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 8% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.