“A relatable biology hook you can use to market a health & fitness app - open on relationship anxiety, blame menstrual hormones, and tease the in-app fix.”

1.1M views on a text-heavy post, 1134x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 970 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (23.4% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A cycle and hormone tracking app. Reach gets a post seen; Pull is the read on whether it landed.

Underneath the two scores sit the actual counts - 100K likes, 266 comments, 31K shares, and 8.1K saves - the raw engagement Handler reads to place the post in its niche.

Its 1.1M views run about 4.9x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 12% of the 970 health & fitness outliers we currently track. Its Pull score sits in the top 21% of that same set.

Shares did the heaviest lifting on its Pull score - the action TikTok rewards most. It is one of the few Text-Heavy breakouts among recent health & fitness outliers in the library, just 2% of the pool.