“A two-slide texting slideshow you can use to market a health & fitness app - prompting a gym invite then swipe-revealing an unbroken multi-year habit-tracking calendar.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
727K views on a slideshow post, 852x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 853 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 5/5 (13.5% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A habit tracking app. Reach gets a post seen; Pull is the read on whether it landed.
The counts behind those scores: 86K likes, 167 comments, 1.2K shares, and 1.7K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
This two-slide photo carousel opens on a still image featuring a prominent text overlay that sets up a gym-related scenario. The hook utilizes a direct fitness premise presented in a concise headline style without any spoken audio. The post moves through two distinct beats, transitioning from the initial setup on the first slide to the visual reveal on the second slide. Pacing relies entirely on manual swiping between the two static frames. Text overlays deliver the primary narrative across both images, supported beneath by a short caption containing gym hashtags. The featured visual subject remains centered across both panels.
How this post compares
Its 727K views run about 3.3x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 15% of the 894 health & fitness outliers we currently track. Its Pull score sits in the top 44% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.
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Want to dupe these outliers for your own app?
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