“An educational slideshow hook you can use to promote a health & fitness app - it delivers highly searchable aesthetic tips before casually sandwiching an in-app tracking feature as the daily solution.”

This slideshow TikTok post pulled 31K views, about 30x what the account normally does (a typical post on the same account lands near 1K views). Handler flags that gap as an outlier: the reach came off the post itself, not off the size of the account behind it, which is what makes the structure worth studying.

A 5/5 Pull score tracks the actions that matter after a view - save, share, comment - and weighs them above the like count. Weighted out, that is 12.7%. The app in frame is A calorie and macro tracking app. It is the half of the scoring that says whether viewers did anything, not just whether they watched.

Broken out, the post drew 2.1K likes, 2 comments, 25 shares, and 432 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 31K views run about 0.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 69% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 47% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.