“A raw confession hook you can use to market a health & fitness app - it starts with a vulnerable mirror selfie about relapse before displaying the cute companion UI.”

Running 560x the account's own baseline, this post reached 38K views against the 68 a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

An eating disorder recovery companion app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 18.2% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

The counts behind those scores: 4.6K likes, 6 comments, 56 shares, and 530 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 38K views run about 0.2x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 19% of the 886 health & fitness outliers we currently track. Its Pull score sits in the top 32% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.