“A raw confession hook you can use to market a health & fitness app - it opens on an emotional pain point before pivoting to a cute, gamified solution.”

An outlier is a post that beats the account's own baseline, and this app demo one did by 744x - 51K views where a normal post on the account lands near 69. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A gamified food-relationship and eating disorder recovery app. Pull came in at 5/5, 26.9% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 10K likes, 6 comments, 168 shares, and 758 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 51K views run about 0.2x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 16% of the 888 health & fitness outliers we currently track. Its Pull score sits in the top 14% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.