“An advice carousel you can use to promote a health & fitness app - sharing tips on supporting friends with chronic pain before pitching your platform on the penultimate slide.”
2/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Running 12x the account's own baseline, this post reached 13K views against the 1.1K a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.
A chronic illness support community app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 30.6% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.
Broken out, the post drew 1.9K likes, 10 comments, 130 shares, and 380 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens on an initial slide featuring text overlay over a still image, establishing a text-led hook without spoken audio. It progresses through seven distinct image slides at a reader-controlled pace. Each slide presents a separate visual beat containing short lines of written text centered on screen, moving sequentially through the set. The visual layout maintains consistent typography and framing across all cards, relying entirely on on-screen captions to deliver information. The featured app appears integrated within the later slides of the sequence, displaying interface elements and functionality before concluding on the seventh slide.
How this post compares
Its 13K views run about 0.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 83% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 9% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
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Silent UGC in Health & Fitness
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App Demo in Health & Fitness
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Talking Head in Health & Fitness
Want to dupe these outliers for your own app?
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