“A relationship-venting slideshow hook you can use to market a health & fitness app - it layers emotional breakup realizations over gym visuals before revealing a calorie-tracking UI screenshot.”

Running 100x the account's own baseline, this post reached 109K views against the 1.1K a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

A calorie and macro tracking app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 37.7% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

The counts behind those scores: 22K likes, 7 comments, 988 shares, and 3.9K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 109K views run about 0.5x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 47% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 4% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.