“A heartbreak slideshow hook you can use to market a health and fitness app - it opens on relationship recovery, transitions to gym coping, and positions the tracker as daily self-care.”

This slideshow TikTok post pulled 118K views - 82× what the account typically does (~1.4K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (25.9% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A calorie counting and meal logging app.