“A weight-loss transformation slideshow you can use to market a health & fitness app - hook with a common diet myth, show a physical pay-off, and reveal simple macro-tracking screenshots.”

This slideshow TikTok post pulled 70K views - 69× what the account typically does (~1K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 3/5 (4.3% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A calorie tracking and weight loss app.