“A listicle slideshow you can use to market a health & fitness app - it opens with an aspirational body hook followed by four practical steps, natively embedding the app.”

This slideshow TikTok post pulled 71K views - 67× what the account typically does (~1.1K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (16.0% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A calorie-tracking app.