“A heartbreak-narrative slideshow you can use to grow a health & fitness app - it opens on a vulnerable quote about an ex, transitions to gym progress, and ends on a calorie-tracking dashboard.”
3/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Handler logged this slideshow post at 62K views, a jump of 48x over the account's median. The Outlier score is exactly that jump, and with 1.3K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.
Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (21.7% weighted). It promotes A calorie and macro tracking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.
Broken out, the post drew 8.1K likes, 3 comments, 259 shares, and 1.1K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens on the first frame of a four-slide image carousel. The initial slide presents a text overlay centered on screen, introducing a heartbreak theme tied to the post caption. Swiping advances through four distinct visual beats, moving from emotional relationship-themed imagery on the early frames to fitness and training photos on the concluding slides. Each slide relies entirely on static visual composition paired with minimal on-screen text lines, with no spoken audio or narration throughout the sequence. The pacing is user-controlled via manual swipes, and no app interface or product placement appears on screen across any of the slides.
How this post compares
Its 62K views run about 0.3x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 61% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 24% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
Collections by app niche
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