“A transformation-flex slideshow you can use to market a health & fitness app - it opens with a physique reveal, rejects typical fitness rules, and credits a cute customizable tracker.”
3/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
38K views on a slideshow post, 42x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 893 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 3/5 (3.9% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A calorie tracking app. Reach gets a post seen; Pull is the read on whether it landed.
The counts behind those scores: 649 likes, 13 comments, 5 shares, and 189 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens with a text-heavy image slide establishing a non-traditional weight loss premise. Spanning nine static image slides with no audio, the sequence moves with swipe-based pacing across several concrete beats. Initial slides present the baseline routine and daily food choices without workout context. Bold text overlays carry the progression, detailing habits and specific meal comparisons. The calorie tracking application appears across the middle and later slides, displaying mobile interface screenshots of logged meals, daily macro counts, and tracking logs. The final slides display physical progress and recorded data summaries before closing the sequence.
How this post compares
Its 38K views run about 0.2x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 62% of the 888 health & fitness outliers we currently track. Its Pull score sits in the top 77% of that same set.
Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.
Collections by app niche
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