“A listicle slideshow hook you can use to market a health & fitness app - sharing personal routines for facial slimming before revealing the tracking tool that drove the results.”

This slideshow TikTok post pulled 30K views - 24× what the account typically does (~1.3K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (8.6% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A calorie and nutrition tracking app.