“A comedy audio meme you can use to sell a health & fitness app - syncing a pleading 'give me money' sound clip to screen recordings of relentless paywall popups.”

This app demo TikTok post pulled 305K views - 9× what the account typically does (~34K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (16.6% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: Yazio calorie tracker.