“A workout-routine bait hook you can use to promote a health & fitness app - it shares an exact lifting program before revealing the macro tracker used to sustain it.”

This slideshow TikTok post pulled 37K views - 26× what the account typically does (~1.4K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (23.7% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A calorie and macro tracking app.