“A workout-routine bait hook you can use to promote a health & fitness app - it shares an exact lifting program before revealing the macro tracker used to sustain it.”
3/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
37K views on a slideshow post, 31x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.2K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 5/5 (23.7% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A calorie and macro tracking app. Reach gets a post seen; Pull is the read on whether it landed.
Broken out, the post drew 2.8K likes, 17 comments, 58 shares, and 1.4K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The ten-slide post opens with a cover image presenting a glute workout breakdown. It progresses across ten individual frames at user-controlled swipe pacing, dividing the routine into structured beats. The initial slides show compound exercises with text overlays listing movement names and rep schemes over gym photography. The middle slides transition into isolated accessory movements, while the final frames feature nutrition details and meal photos. Text overlays on each slide label the workout steps, sets, and dietary components without voiceover. App interfaces and tracking screens appear embedded within the exercise slides, showing logged weights and routine overviews.
How this post compares
Its 37K views run about 0.2x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 69% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 20% of that same set.
Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
Collections by app niche
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