“A timeline-based results slideshow you can use to promote a health & fitness app - it hooks with a toned-waist payoff before listing weekly habit milestones, casually integrating the tracking interface.”

This slideshow TikTok post pulled 27K views - 25× what the account typically does (~1.1K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (14.1% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A calorie and macro-tracking app.