“A three-slide photo carousel you can use to sell a health & fitness app - contrasting basic gym motivations on early slides before revealing a competitive peer comparison screen.”

This slideshow TikTok post pulled 258K views - 73× what the account typically does (~3.5K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (12.3% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A workout-tracking app.