“A six-slide carousel you can use to market a health & fitness app - hook users with an aspirational gym selfie before showing detailed anatomical workout maps.”

This slideshow TikTok post pulled 135K views - 58× what the account typically does (~2.3K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (18.5% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A workout tracking and planning app.